Communicating About Shared Misinformation Effectively: A Guide for Public Communication
Introduction to Communicating About Shared Misinformation
Dealing with shared misinformation can be challenging, especially in today's digital age where false information can spread rapidly and widely. This article aims to guide individuals and public figures on how to address misinformation effectively, ensuring that the message is clear, ethical, and informative.
Establishing Intimacy and Trust
The first step in addressing someone who has shared misinformation is to ensure that you have a standing relationship with them. This means having a foundational level of trust and understanding. Random individuals, whom one may pass by on the street shouting about the imminent end of the world, should not be your primary focus. Instead, focus on those who have existing relationships or connections, as they are more likely to be receptive to advice.
Verifying the Information
Before engaging with someone who has shared misinformation, it is crucial to verify the information they have shared. In today's world, the term 'misinformation' is often used to label information from political opponents or sources driven by agendas. Ninety percent of the time, misinformation labels are used to silence rather than educate. Therefore, double-check the facts to ensure you are addressing genuine misinformation, not just a different viewpoint.
Understanding the Implications of Engaging
Engaging with misinformation can be legally and ethically complex. Mental illness drives only a small portion of misinformers, and addressing them requires specialized treatments. Instead, focus on those who have the power to influence others or have spread misinformation to further an agenda. When you decide to engage, consider the impact of your actions. A misinformed person may find another reason to act irrationally, but this does not mean that you need to engage with every person spreading misinformation.
The Role of Intentions and Convolutions
When addressing misinformation, consider the motives and intentions behind the information. Assume that the person you are speaking to is as intelligent as you and might even be smarter. Determine if you have enough facts and conviction to defend your stance in a court of public opinion. It is also important to be aware of how others will react, as some may attack you regardless of your stance, just as naysayers will ridicule your opinion if you challenge a widely accepted idea.
Shifting the Focus
In many cases, misinformation is spread by those in positions of power who aim to maintain public confusion. Examples include government mandates on vaccination, where misinformation from both pro-vaccination and anti-vaxxer sides can create a misinformation war. When powerful figures label the other side as misinforming, it often carries more weight due to their authority. However, it is important to remember that being informed effectively counters misinformation.
Conclusion
Effectively addressing misinformation requires a nuanced approach. Establishing trust, verifying information, understanding the implications of engagement, and considering the intentions behind the message are key steps. By taking these steps, we can contribute to a more informed society and help dismantle harmful misconceptions.